Print

Our Vision and Mission


To be one of the top 5 Holding Companies in Saudi Arabia, with Similar Capital based on ROE.

 
We are:
  • A Local company with Global standards.
  • An active member in the development of society and economy.
  • Leaders in all the sectors we operate in.
  • Pro-active, Creative and deliver innovative products and services.
  • Driving efficiencies and synergies across our business sectors.
  • Applying an ethical/moral code of conduct in all our relations.
  • Rewarding performance.

We aim at:
  • Maximizing the return for our investors.
  • Being one of the top employers.
  • Exceeding targeted customers’ expectations.